Core Insights - The Tmall Golden Makeup Awards, known as the "Oscars of the beauty industry," recognized Betaini Group's core brand Winona with two awards: "Annual Sunscreen Award" and "Annual Marketing Brand Award," marking Winona's eighth consecutive year of winning, setting a new record for Chinese skincare brands [1][2] - Betaini's strategic investment in the body care brand Yujian also received the "Annual Dark Horse Merchant" award, showcasing the successful outcomes of the company's multi-brand strategy [1][2] Financial Performance - Betaini's gross profit margin has steadily increased to 76.01%, with operating cash flow surging by 145.70%, indicating significant improvement in operational quality [2] - Winona has maintained the top position in sales of sensitive skin care products in China for five consecutive years (2020-2024), serving over 69 million sensitive skin users [2] Brand Strategy and Market Position - The Yujian brand aims to provide a relaxed and free lifestyle through innovative products like bath oils and creams, aligning with contemporary consumer demands for emotional value and aesthetic living [3] - Betaini has established a comprehensive "production, learning, research, and medical" integrated system for innovation, collaborating with 63 top-tier hospitals and completing over 300 dermatological research validations [4] Multi-Brand Development - The multi-brand strategy is showing initial success, with Winona solidifying its leadership in the sensitive skin segment and expanding into anti-aging and whitening markets [5] - The Aikeman brand reported a 93.9% year-on-year revenue growth in the first half of the year, while Winona Baby achieved a revenue of 110 million yuan, growing by 8.62%, surpassing industry averages [5] Future Outlook - Betaini plans to continue its dual-driven strategy of "internal incubation + external mergers and acquisitions," focusing on long-term development through increased R&D investment, optimized product structure, and improved channel development [6]
接连斩获“天猫金妆奖” 贝泰妮集团实力铸就多品牌协同发展新高度！