Digital Brands Group and University of Alabama Announce Exclusive Apparel Private Label Manufacturing Agreement

Core Insights - Digital Brands Group, Inc. has entered into a three-year Exclusive Private Label Manufacturing Agreement with AAA Tuscaloosa, LLC, which operates under the name Yea Alabama [1] - Yea Alabama is the official NIL program for the University of Alabama, aimed at creating NIL opportunities for student-athletes [2] - The products will be available at University of Alabama bookstores and online, with new product collections set to launch in the upcoming months [3] - The CEO of Digital Brands Group expressed excitement about the partnership, comparing the company to Warby Parker in the collegiate apparel space, and noted early positive results indicating a scalable customer value proposition [4] Company Overview - Digital Brands Group offers a diverse range of apparel through various brands, utilizing both direct-to-consumer and wholesale channels [5] - The company operates on a digitally native-first vertical brand model, focusing on maximizing customer engagement through data-driven personalized content [5]