Workflow
预售订单破4.5万辆 全新MG4售价6.58万元起

Core Viewpoint - The launch of the new MG4 electric vehicle at the Chengdu International Auto Show highlights its competitive pricing and advanced technology, particularly the semi-solid-state battery, which is now available in the under 100,000 yuan segment [1][3]. Pricing Strategy - The MG4 is priced between 65,800 yuan and 99,800 yuan, with the 437 model offering a range of 400 kilometers and the 530-kilometer version priced just over 90,000 yuan [3]. - The semi-solid-state battery version, known as the Anxin version, is priced at 99,800 yuan, making this technology accessible within the 100,000 yuan range [3]. Technology and Features - The semi-solid-state battery has undergone three years of testing and boasts a complete production line, emphasizing safety and low-temperature performance [3]. - The battery can withstand puncture tests without smoke and maintains a 75% range achievement at -7 degrees Celsius, outperforming the industry average by 20% [3]. - The MG4 includes high-end features such as the Qualcomm 8155 chip, CTB battery integration technology, and a one-piece thermal management system [5]. Consumer Demand - Pre-sale data indicates that over 50% of orders are for the higher-end versions, while the entry-level model accounts for only 10%, reflecting consumer approval of the "high configuration at low price" strategy [5]. Space and Efficiency - The MG4 achieves a space utilization rate of 93.8% with a trunk capacity of 471 liters, and it has an energy consumption rate of 10.4 kWh per 100 kilometers, making it suitable for weekly commuting [5]. - The vehicle can charge from 30% to 80% in just 20 minutes [5]. Future Plans - MG plans to invest 10 billion yuan in R&D over the next three years to launch 13 new energy vehicles, aiming to introduce high-end technologies to the 100,000 to 200,000 yuan market [6]. - The company has expanded its dealer network to 400 and is collaborating with OPPO to open 200 pop-up stores, with plans for 1,000 service centers by the end of the year [6].