小电驴”新国标落地，经销商“库存告急

Core Viewpoint - The electric bicycle market is currently facing a critical transition period due to the implementation of the new national standard (GB 17761—2024), which will officially take effect on September 1, 2025, leading to a phase-out of old standard models and a rush to clear existing inventory [1][3][4]. Summary by Sections New National Standard Details - The new standard enhances fire resistance requirements for non-metal materials and specifies that the total mass of plastic used in electric bicycles should not exceed 5.5% of the total vehicle mass [2]. - It introduces new requirements for motor torque, battery pack, controller, and speed limiter tamper-proofing, and improves braking performance [2]. - The weight limit for electric bicycles using lead-acid batteries has been increased from 55 kg to 63 kg [2]. - The standard mandates that electric bicycles must have Beidou positioning, communication, and dynamic safety monitoring functions, while no longer requiring all models to have pedal riding devices [2]. Market Response and Inventory Management - As of September 1, old standard models will cease production, and by December 1, they will no longer be sold [3]. - Companies are currently in a phase of clearing out old inventory, with some brands already launching new standard models [4][11]. - Major brands like Yadea and Green Source have begun selling new standard models, while others are still transitioning [11]. Industry Dynamics and Challenges - The new standard raises the bar for production quality and consistency, which may force some manufacturers lacking core capabilities to exit the market [8][12]. - The industry is experiencing a bifurcation, where leading companies are adapting quickly to the new regulations, while smaller firms struggle to meet the new requirements [12][14]. - The overall production of electric bicycles has seen significant growth, with July 2023 figures showing a production of 7.478 million units, a 30.6% year-on-year increase [13]. Future Outlook - The implementation of the new standard is expected to accelerate industry consolidation, creating a gap in output that could benefit leading brands [14]. - The market is shifting from a focus on quantity to quality, emphasizing safety, technology, and brand reputation [15]. - Companies that can adapt quickly to the new compliance requirements are likely to gain a competitive advantage in the evolving market landscape [15].