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“体、医、保”相融合,众安保险探索保险行业新赛道

Core Insights - ZhongAn Insurance officially launched the "Hundred Cities Running Plan" on September 2, aiming to provide users with multi-dimensional sports benefits through partnerships with various stakeholders in the sports industry [1][2] - The integration of "sports, medicine, and insurance" is becoming a necessary trend under the Healthy China strategy, as traditional insurance products struggle to meet the diverse and experiential needs of the sports population [1] Group 1: Market Trends - The "National Fitness" strategy has shifted fitness from a minority activity to a daily routine for the majority, with over 514 million people expected to participate in regular sports by 2024 [1] - The slogan for the 2025 "National Fitness Day" has evolved from "advocating fitness" to "scientific fitness," indicating a move towards a more refined and systematic approach to long-term health [1] Group 2: Company Initiatives - ZhongAn Insurance has over ten years of experience in the sports sector, having developed a comprehensive insurance matrix covering "prevention, protection, and compensation" [2] - The "Hundred Cities Running Plan" will initially cover over 150 running events across more than 100 cities in China, including prestigious international and domestic races, providing participants with various benefits [2] - Users participating in the plan can access perks such as direct entry to certified events, interactive gameplay, equipment exchanges, personalized event management, comprehensive health coverage, and influencer support [2] Group 3: Future Outlook - ZhongAn Insurance aims to continue innovating in the sports sector by focusing on the long-term health journey of users and creating lasting value for those pursuing a healthy lifestyle [2]