POP MART(HK:09992) Zhong Guo Xin Wen Wang·2025-09-02 13:34Core Viewpoint - The launch of the new mini version of Labubu has generated significant market excitement, leading to rapid sell-outs across multiple platforms and strong consumer interest [2][4][6]. Sales Performance - The mini version of Labubu was released on August 28, with a retail price of 79 yuan per blind box and 1,106 yuan for a full set of 14 boxes. The series includes 28 regular items and 2 hidden items [2]. - Within one minute of launch, the product sold out on platforms like JD, Taobao, and Douyin, with over 300,000 units sold on Tmall that night [4]. - As of September 2, over 46,000 units of the mini Labubu had been sold on the platform Dewu, with more than 110,000 users expressing interest [4]. Pricing Trends - The average transaction price for the mini Labubu blind box in the last 30 days was over 130 yuan, while the average prices for the full sets were around 1,500 yuan and 1,700 yuan [4][5]. Product Expansion - Another product, the Rock Big Doll from the Labubu series, also saw strong sales, with over 6,000 units sold on Dewu by September 2, and an average price of nearly 900 yuan in the last 30 days [6]. - The founder of Pop Mart, Wang Ning, emphasized the potential of Labubu as a global IP, indicating plans for diverse product applications and market expansion [7]. Market Outlook - The Labubu brand is expected to experience explosive growth in 2024, with the potential to become a globally sought-after trend, as indicated by the positive market response and sales performance [7].