Sou Hu Cai Jing·2025-09-02 13:53Core Viewpoint - The article discusses the recent IPO of Aux Electric Co., Ltd. on the Hong Kong Stock Exchange, highlighting its initial stock performance and the competitive dynamics with rival Gree Electric Appliances, Inc. [1][2] Company Overview - Aux Electric was founded in 1986 and has evolved significantly over the years, with its name symbolizing a pioneering spirit. The founder, Zheng Jianjiang, started from humble beginnings and entered the air conditioning market in 1994 [4][12]. - The company has diversified into various sectors, including real estate and healthcare, but faced challenges in the automotive industry due to regulatory barriers [4]. IPO Details - Aux Electric went public on September 2, with an initial offering price of HKD 17.42 per share. However, the stock closed at HKD 16.48, a decline of 5.40%, resulting in a total market capitalization of HKD 256.62 billion [1]. Competitive Landscape - Aux Electric and Gree Electric have had a contentious relationship for over a decade, characterized by patent disputes, talent poaching allegations, and public confrontations [8][10]. - Gree has established a vast distribution network with approximately 30,000 exclusive stores, while Aux has expanded its offline presence to over 40,000 outlets [5][6]. Legal Battles - Since 2015, there have been at least 58 legal disputes between the two companies, primarily focused on patent infringement. Notably, a 2017 lawsuit resulted in Aux being ordered to pay HKD 40 million, marking a record in the air conditioning industry for patent claims [10][11]. - Aux has also faced reputational damage due to Gree's allegations of producing substandard products, which Aux has countered as unfair competition [10][11]. Financial Performance - In 2024, Gree's revenue declined by 7.31%, while Aux Electric reported a revenue growth rate of 23.45%, indicating a shift in market dynamics [14]. - Zheng Jianjiang, the founder, now oversees three publicly listed companies, including Aux Electric, Aux International, and Samsung Medical [15].