Toyota(US:TM) Prnewswireยท2025-09-02 14:00Core Insights - Toyota North America is launching its largest NFL campaign titled "All In. All Season." which emphasizes community impact and fan engagement throughout the NFL season [2][4][11] Group 1: Campaign Overview - The campaign will support nearly 250,000 youth players through regional and national flag football initiatives [4] - Fans will have weekly opportunities to win prizes, including a signed Toyota Sequoia Capstone by quarterback Brock Purdy [5][6] - The Toyota Gameday Giveaways program will allow up to 1,500 fans to win exclusive prizes by participating in real-time game-day challenges [5][6] Group 2: Community Engagement - Toyota has supported over 300,000 youth NFL FLAG players nationwide through sponsorships, reinforcing its belief that football strengthens communities [8] - The Toyota Glow Up Classic, a unique black-light flag football event, will take place during Super Bowl week, enhancing community engagement [9] - The company aims to leave a lasting impact by improving youth playing fields after the Super Bowl [9] Group 3: Marketing Strategy - The marketing campaign will feature Team Toyota athletes, including Brock Purdy and Eli Manning, highlighting the emotional connection of fans throughout the season [12] - The campaign aims to increase youth participation in football and create cultural moments that resonate with fans [11][12] - The advertising will premiere during the NFL Kickoff game, showcasing Toyota's commitment to fans and communities [12]