车展对话丨印庸壹：现代汽车引新品牌入华首要目标是重塑高端形象

Core Insights - Hyundai Motor has announced the pre-sale price of the new generation Palisade at the 2025 Chengdu International Auto Show, emphasizing that the primary goal of introducing this flagship product to the Chinese market is not immediate profitability but rather to reshape consumer perception and enhance the brand's high-end image [1][4] Market Strategy - The Chinese automotive market has an annual sales volume of approximately 20 million units, with around 10 million being traditional fuel vehicles and 10 million being new energy vehicles. Hyundai recognizes that consumer demands are becoming increasingly diverse and sophisticated, with many still valuing core performance attributes such as space, power, and off-road capability in SUVs [4][5] - Hyundai has not set a specific sales target for the new model in China but is open to adjusting its product and sales strategies based on consumer feedback. The Palisade is being launched simultaneously in China and the U.S., a departure from the previous strategy of introducing models to China only after extensive overseas validation [4][5] Pricing and Target Audience - The starting price of 293,800 yuan (approximately 29.38 million) for the new Palisade reflects a careful consideration of the competitive landscape, as similar products are priced between 300,000 and 500,000 yuan. The target audience includes consumers considering high-end new energy SUVs [5][6] Competitive Advantage - Hyundai believes that the current Chinese market lacks a sufficient number of true performance vehicles. The N brand aims to apply cutting-edge technology validated on racetracks to mass-produced models, emphasizing that performance is not merely about horsepower but also about handling precision, stability, and durability under extreme conditions [6][8] After-Sales Service - To address consumer concerns regarding the cost and maintenance of imported vehicles, Hyundai has established parts warehouses in Beijing and Shanghai, ensuring that over 95% of commonly used parts are domestically stocked. Most required parts can be delivered to authorized service centers within three days, and the after-sales network covers 110 cities across China [9]