顾家家居：项目计划于今年三季度启动，总体建设周期4年

Core Viewpoint - The company, Gujia Home Furnishing, is expanding its international presence by investing 1.124 billion yuan to establish a production base in Indonesia, aiming to enhance market reach and operational efficiency [1][2]. Group 1: Investment and Expansion Plans - Gujia Home Furnishing plans to build an overseas production base in the Kendal Industrial Park, Semarang, Central Java, Indonesia, with a total investment of 1.124 billion yuan [2]. - The project is set to start in the third quarter of this year, with a total construction period of four years, and is expected to generate annual revenue of approximately 2.52 billion yuan once fully operational [2]. - The investment recovery period, including the construction phase, is estimated to be 8.6 years [2]. Group 2: Market Context and Demand - The global demand for soft furniture is on the rise, with the market size reaching 73.2 billion USD in 2023, and the Asia-Pacific and North America regions accounting for nearly 70% of this market [2]. - Gujia Home Furnishing's overseas revenue reached 4.258 billion yuan in the first half of this year, making it the highest among A-share home furnishing companies [1]. Group 3: Competitive Landscape - Other companies in the soft furniture sector, such as Mousse Co., are also accelerating their overseas expansion, focusing on Southeast Asia, with operations in Singapore, Vietnam, and Indonesia already underway [1][4]. - Gujia Home Furnishing has been establishing overseas bases since 2018, including in Vietnam, Mexico, and the United States, which have now entered a stable operational phase [4]. - In 2024, Gujia Home Furnishing reported total revenue of 18.48 billion yuan, with overseas revenue of 8.367 billion yuan, reflecting a year-on-year growth of 11.33% [5].