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活力源于澎湃的创新——以中央广播电视总台“活力中国调研行”为例
Sou Hu Cai Jing·2025-09-02 14:32

Core Insights - The "Vibrant China Research Tour" by the Central Radio and Television Station (CRTV) employs a methodology centered on "paradigm restructuring," transforming the research process into a content engine and the research site into a communication field, achieving a paradigm shift from one-way advocacy to value co-creation [1][16] - The initiative has garnered significant attention, with over 120 million total views across platforms by the end of July, indicating strong audience engagement and recognition [2][15] Group 1: Research Methodology and Strategy - The CRTV news team emphasizes precise topic selection, closely aligning theme reporting with social realities, focusing on representative regions and hot phenomena that reflect key issues in China's economic and social development [3][6] - The research tour begins with a focus on Beijing's "Science and Innovation City," showcasing high-tech fields and innovations, effectively breaking conventional perceptions of the capital [5][10] Group 2: Dynamic Reporting and Audience Engagement - The reporting team innovatively transforms the research process into core content, utilizing live broadcasts and real-time scenes to present economic topics in relatable, everyday contexts, enhancing audience immersion [7][10] - The team captures compelling stories and details, such as the transformation of old porcelain factories in Jingdezhen, to illustrate urban renewal and cultural vitality, thereby deepening audience connection [12][13] Group 3: Impact and Future Directions - The "Vibrant China Research Tour" has achieved notable success, with multiple reports trending and high view counts, demonstrating the effectiveness of the CRTV's innovative reporting strategies [15][16] - Future efforts should focus on expanding content formats, such as producing documentary series and interactive reports, to further engage audiences and enhance the impact of the initiative [16]