Hua Xia Shi Bao·2025-09-02 15:44Core Insights - Great Wall Motors reported a sales increase of 22.33% year-on-year in August, with total sales reaching 115,558 units, and cumulative sales for the year at 789,719 units, up 5.94% [2] - The Haval brand was the main contributor to this growth, with sales of 68,912 units, reflecting a year-on-year increase of 22.69% [2] - The launch of new models at the Chengdu International Auto Show, including the Haval Dogo PLUS, signifies the company's strategic expansion into the off-road market [2] Sales Performance - The WEY brand saw a significant year-on-year increase of 167.51%, while the Tank brand grew by 22.46%, and the Ora brand's sales reached 5,223 units, up 1.40% [3] - The Hi4 four-wheel drive system is central to this growth, targeting the family user market and aiming to disrupt traditional perceptions of two-wheel drive vehicles [3][4] Technological Advancements - The Hi4 architecture optimizes power distribution through a dual-motor design, achieving a total power output of 340 kW and reducing fuel consumption by 18% compared to traditional four-wheel drive systems [3] - The cost of manufacturing the four-wheel drive system has been reduced by 20%, allowing the pricing of mid-size SUVs equipped with this technology to enter the 150,000 RMB range [3][4] Market Strategy - The penetration rate of four-wheel drive vehicles in the new energy market is currently below 15%, with high costs and energy consumption being major constraints [4] - Great Wall Motors aims to democratize four-wheel drive technology, making it accessible to a broader consumer base, thereby enhancing product competitiveness and promoting the widespread adoption of new energy technologies [4] Product Matrix and Consumer Insights - The Haval brand has introduced a diverse product matrix, with models like the Haval Dogo PLUS targeting family users, while the Haval Dogo 2026 and second-generation Haval Xiaolong MAX cater to off-road enthusiasts and urban commuters, respectively [6] - The Haval Dogo PLUS is priced between 112,800 and 160,800 RMB, significantly lowering the entry barrier for four-wheel drive vehicles [5] - The market for "pan-off-road" SUVs is projected to grow explosively, with sales expected to reach 764,000 units in 2024, reflecting a year-on-year growth rate of 87.3% [5] Industry Transformation - The Haval brand is redefining industry standards by bridging the gap between traditional sedans and hardcore off-road vehicles, creating a new category of "pan-off-road" vehicles [5] - The shift from high-end toys to national vehicles in the off-road market indicates a significant transformation in consumer preferences, making off-road vehicles more accessible to the general public [6]