Starbucks to launch protein-packed cold foam, lattes later this month

Core Insights - Starbucks is launching protein-packed cold foam and lattes starting September 29 to cater to the growing consumer demand for high-protein options [1][2] Group 1: Consumer Trends - A significant shift in consumer preferences is noted, with approximately one-third of U.S. consumers expressing a love for high-protein foods in Q2 2025, an increase from 24% three years prior [2] - The trend includes diverse demographics, from fitness enthusiasts to users of GLP-1 drugs, all aiming to enhance muscle mass and satiety [2] Group 2: Product Details - The new protein cold foam will provide 19 to 26 grams of protein when added to grande beverages, while the grande-sized protein latte will offer 27 to 36 grams of protein [3] - The protein cold foam will be available in various flavors, including banana, vanilla, matcha, chocolate, brown sugar, salted caramel, and seasonal options like pumpkin [4] - Protein lattes will be made with a daily blend of 2% milk and unflavored protein powder, with plans for customization in other drinks [6] Group 3: Market Positioning - The introduction of protein cold foam aligns with Starbucks' strategy to modernize its menu with innovative products that resonate with customer preferences [3] - The announcement follows a record sales week for Starbucks' U.S. locations, driven by the return of seasonal beverages like pumpkin spice lattes, indicating a positive trend in the company's turnaround efforts under CEO Brian Niccol [7][5]