JONJEE(SH:600872) Xin Lang Cai Jing·2025-09-02 22:35Core Viewpoint - The company reported a decline in both revenue and net profit for the first half of 2025, primarily due to a drop in its core seasoning business, which accounts for approximately 98% of its revenue [1][2]. Revenue and Profit Performance - In the first half of 2025, the company achieved revenue of 2.132 billion yuan, a year-on-year decrease of 18.58% [1]. - The net profit attributable to shareholders was 257 million yuan, also reflecting a decline compared to the previous year [1]. Seasoning Business Decline - The seasoning business, managed by Meiwai Xian, experienced a comprehensive revenue decline. Soy sauce revenue was 1.298 billion yuan, down 16.68% year-on-year; chicken essence and powder revenue was 255 million yuan, down 21.98%; and edible oil revenue was 109 million yuan [1]. - The company attributed the decline to a strategic decision to optimize supply strategies and implement inventory reduction measures with leading distributors, aiming to reshape the market pricing system and restore distributor confidence [1]. Distributor Network and Market Dynamics - In the first half of the year, the company added 245 distributors, bringing the total to 2,799. However, market revenue in several regions still saw varying degrees of decline [2]. - The seasoning market is increasingly characterized by a "winner-takes-all" effect, necessitating faster internal management and product innovation from the company [2]. Leadership Changes and Strategic Goals - In July, prior to the release of the half-year report, the company underwent a board reshuffle, appointing 64-year-old Li Ruxiong as the new chairman, with a new executive team formed [2]. - The company has not adjusted its ambitious goal of achieving over 10 billion yuan in revenue for Meiwai Xian by 2026, despite current challenges [2]. M&A Interests and Strategic Considerations - The company has shown interest in mergers and acquisitions in recent years, which could help address its performance challenges and expand its product categories [3]. - Analysts suggest that if executed properly, acquisitions could enhance market competitiveness, but the company must carefully select targets to mitigate integration risks [3].