从“包挂热”看消费新趋势（市场漫步）

Core Insights - The rise of "bag hanging" reflects a shift in consumer logic from "practicality first" to "emotional resonance" [1][2] - "Bag hanging" has become a fashion statement among young people, representing their preferences and emotions, transforming consumption into a warm emotional connection [1][2] Consumer Trends - A survey indicates that 64% of consumers prioritize spiritual consumption, with young people increasingly valuing emotional significance in their purchasing decisions [2] - "Bag hanging" serves as a social icebreaker, fostering community among users who share similar interests through social media discussions and offline interactions [2] Supply Chain Dynamics - The industry has shifted from mass production to flexible customization, allowing for small-batch, personalized products to meet niche demands [3] - The development of smart manufacturing and digital workshops has enabled quick market responses to consumer preferences, exemplified by the rapid launch of "bag hanging" merchandise related to popular media [3] Market Growth - The Chinese潮玩 (trendy toy) industry is projected to reach a total value of 110.1 billion yuan by 2026, with an average annual growth rate exceeding 20% [3] - The vibrant performance of the潮玩 market reflects the robust vitality of new consumer demands and the supply side's responsiveness to young consumers [3]