期待国产动画电影新突破（纵横）

Core Insights - The success of domestic animated films like "The King's Avatar" and "The Legend of Nezha" reflects breakthroughs in both industrial logic and cultural expression [1][2] - The transformation of domestic animation involves a shift from superficial cultural representation to a deeper resonance with contemporary life [1] - The industry has moved from a cycle of "low quality" to a positive cycle of "high quality" and "market recognition" [1] Industry Developments - The production team of "The Legend of Nezha" included 4,000 members, with 30% coming from gaming and illustration backgrounds, enhancing the visual style [1] - "The King's Avatar" involved collaboration with sociologists to refine the script, integrating real-world elements into animation [1] - The focus on cross-disciplinary collaboration has expanded the creative process beyond traditional art to include various academic contributions [1] Cultural Impact - Domestic animated films are transitioning from merely shaping characters to shaping values, resonating with audiences globally [2] - "The Legend of Nezha" captivated international viewers not only with its visual effects but also with its themes of defying fate [2] - "The King's Avatar" emphasizes the dignity of small characters, allowing diverse cultural backgrounds to connect with the narrative [2] Future Outlook - The market still lacks successful original worldview projects beyond classic IPs like Nezha and Sun Wukong [2] - The evolution from "Nezha" to "The King's Avatar" indicates a growing creative identity rooted in traditional culture and contemporary concerns [2] - There is optimism for the future of domestic animation to produce blockbuster hits and establish a unique Chinese animation aesthetic on the global stage [2]