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海南离岛免税暑期“吸金”36.7亿元

Core Insights - Hainan's duty-free sales during the summer vacation reached 3.67 billion yuan, with 3.796 million items sold and 667,000 consumers participating [1] Sales Performance - The total sales amount for Hainan's 12 duty-free operators from July 1 to August 31, 2025, was 3.67 billion yuan [1] - The number of items sold during this period was 3.796 million [1] - The total number of consumers who participated in the duty-free shopping was 667,000 [1] Marketing and Promotions - The Fourth Hainan International Duty-Free Shopping Festival and the Seventh China Duty-Free Shopping Festival were held, introducing over 30 brands and showcasing numerous new products [1] - Various promotional activities were launched to stimulate new consumption momentum [1] Consumer Experience - The focus was on family and child-friendly offerings, including the opening of the first CareBears pop-up store and the first CareBears-themed café in mainland China [1] - The company emphasized a warm and enjoyable shopping experience with a diverse range of duty-free products to meet consumer demands [1] Operational Efficiency - Hainan Customs implemented a "centralized + automated" order review model to ensure smooth operation of the duty-free policy during the summer [1] - Increased efforts were made to audit new duty-free products and improve logistics efficiency for popular items [1] - Enhanced store inspections were conducted during peak tourist periods to create a healthy shopping environment for travelers [1]