毛利率逆势领跑行业！华帝股份44.1%高毛利背后的\"战略突围\"

Core Viewpoint - The kitchen and bathroom industry in China has shown overall sales growth in the first half of 2025, but there is significant differentiation in performance across various product categories [1] Group 1: Company Performance - Vatti Co., Ltd. achieved approximately 2.8 billion yuan in revenue and a net profit of 272 million yuan in the first half of 2025, with an overall gross margin improvement [1] - The gross margin for core products such as range hoods, gas stoves, and water heaters increased by 3 percentage points to 44.1% [1][2] - The company's offline channel gross margin reached 45.89%, a significant increase of 6.83 percentage points year-on-year [3] Group 2: Market Trends - The retail volume of kitchen and bathroom appliances grew by 5.1% year-on-year, while retail sales increased by 3.9%, indicating a slower growth in sales compared to volume [2] - High-end and smart kitchen appliances are gaining market share, with sales of range hoods priced above 3,500 yuan increasing by 2.3 percentage points to 7.7% [2] Group 3: Strategic Initiatives - The company focuses on enhancing profitability, capturing market share, and improving operational efficiency, driven by high-end strategies, marketing capabilities, and product innovation [4] - Vatti launched several new products, including the GW6i beauty bath gas water heater and the FA50P steam and baking integrated machine, marking the beginning of the high-end water heater era [4][5] - The company has filed 472 new patents this year, bringing the total to 4,690, emphasizing its commitment to innovation [5]