HAIER SMART HOME(SH:600690) Jin Tou Wang·2025-09-03 02:20Core Insights - Haier Europe has achieved its goal of reaching a 60% renewable energy usage target by the end of 2025, ahead of schedule, providing a model for green transformation in the global home appliance industry [1] - The company has set new sustainability targets for 2030, certified by the Science Based Targets initiative (SBTi), aligning its emission reduction pathways with the Paris Agreement [1] - Haier Europe aims to reduce direct emissions and indirect emissions from purchased energy by 50% compared to a baseline year, and reduce all value chain indirect emissions by 42% compared to the 2021 baseline [1] Product Innovation - The company has developed an ESG implementation system that integrates product innovation, production transformation, and marketing practices [1] - The X11 washing machine achieves an energy efficiency rating of A-60%, saving 60% more energy compared to standard A-rated models [1] - The ID6 series oven features Bionicook technology, achieving an energy efficiency rating of A++ [1] Production Upgrades - Haier Europe's factories have an overall recycling rate of 98%, with the Eskişehir center in Turkey exceeding 99% and receiving the DIN SPEC91436 zero waste landfill certification [2] - The proportion of hazardous waste has been reduced to 1%, halving the previous level, demonstrating a synergy between production and environmental protection [2] Marketing Practices - In Italy, Haier Europe has partnered with ESO to initiate a shoe recycling program, converting old shoes into eco-friendly materials for playgrounds and tracks [2] - In the UK, the company supports energy-efficient homes by providing a complete set of energy-saving appliances, including the X11 washing machine and heat pump dryer [2] - Haier Europe integrates environmental concepts throughout its business chain, from low-carbon technology research and development to green production processes and consumer guidance for sustainable living [2]