永辉上海“胖东来模式”十一店齐亮相，深耕区域市场新篇章

Core Insights - Yonghui Supermarket has launched its "Fat Donglai Model" in Shanghai, marking a significant step in its quality retail upgrade strategy with the opening of the Jin Hui Longhu store in Fengxian, which is the eleventh store to undergo this transformation [1][3] - The company has systematically implemented the "Fat Reform" plan across various locations in Shanghai, successfully completing its urban transformation plan that covers eight major districts [1][3] Group 1: Store Transformation and Market Strategy - The transformation process has focused on fine-tuning operations and local innovations, increasing the proportion of imported goods to 20% and aligning product offerings with the Fat Donglai standards to meet consumer demand for high-quality products [3] - Yonghui has introduced highland specialty vegetables and organic produce, expanded its seafood selection, and established dedicated sections for local specialties and its own brand products, enhancing the shopping experience [3] Group 2: Operational Efficiency and Future Plans - The company has optimized its store operation model in Shanghai, achieving initial profitability in stores that have undergone the transformation for three months, with plans to extend this operational model to surrounding areas [5] - Yonghui aims to replicate the success of the Shanghai model in other regions, particularly in the Yangtze River Delta, while maintaining a focus on employee satisfaction and customer service [5]