好创意总被埋没？可能需要设计一个漏斗

Core Insights - Over 95% of creative ideas fail to meet expectations or reach the market due to a lack of structured processes, highlighting the need for a systematic innovation funnel to filter and develop high-potential ideas [1] - A well-designed innovation funnel helps teams evaluate ideas at each stage, reducing risks and aligning innovation with strategic goals [1][4] Structured Innovation Funnel Components - The structured innovation funnel is a cyclical system that guides ideas from initial conception to the launch of new products or services, consisting of clear stage definitions, decision points, evaluation criteria, and effective management tools [2] - Each stage corresponds to specific steps in the innovation process: idea collection, concept development, business case creation, testing, and implementation, with decision points assessing strategic fit, technical feasibility, and market potential [2][10] Stages of the Innovation Funnel - Stage 1: Idea Collection and Generation This stage encourages the sharing of original ideas from employees, customers, or partners, focusing on quantity and openness [11] - Stage 2: Concept Definition and Market Research Selected ideas are refined into detailed concepts, defining core value propositions and potential users while validating assumptions through preliminary market research [15] - Stage 3: MVP and Development Stage Concepts are turned into Minimum Viable Products (MVPs) to test basic functionalities and gather user feedback, ensuring only technically mature and strategically aligned projects proceed [17] - Stage 4: Implementation and Scaling Focus shifts to executing solutions, including beta testing and market entry strategies, ensuring all departments are prepared for product launch [19] - Stage 5: Integration into Product and Service Portfolio Successful ideas are integrated into existing offerings, with lessons learned feeding back into the innovation process for continuous improvement [26] Decision Points and Evaluation Criteria - Each stage includes specific decision points that assess ideas based on criteria such as strategic alignment, novelty, market readiness, and resource availability [12][18][24] - The evaluation process involves cross-functional teams to enhance assessment quality and reduce biases [2][4]