重庆培育建设国际消费中心城市交出高分答卷

Core Insights - Chongqing has been actively developing as an international consumption center city since 2021, focusing on consumption upgrades and urban renewal, transforming from a regional consumption hub to a significant node on the global consumption map [2][7] - The city has seen a remarkable increase in social retail sales, surpassing 830 billion yuan in the first half of 2025, ranking among the top in the nation [2] - The introduction of international brands and innovative commercial formats has been a key strategy, with over 2,200 brands introduced and a significant number of first-store openings [3][8] Consumption Upgrade and Urban Renewal - Chongqing has transformed old factories into cultural landmarks and has actively promoted the "first-store economy" to invigorate market activity [2][3] - The city has developed unique consumption scenes, such as "cloud platforms" and "cave-like spaces," enhancing the cultural display of the region [4] Night Economy Development - The night economy in Chongqing has been revitalized with initiatives like the "New Rhythm Chongqing" drone light show, which has become a hallmark of the city's nightlife [5][6] - The South Bank area has emerged as a vibrant night economy hub, with sales reaching 400 million yuan during the 2025 Spring Festival, reflecting a 14.7% year-on-year growth [5][6] Enhanced Consumption Environment - The optimization of the consumption environment has been a priority, with measures like the introduction of "immediate refund" tax services for international travelers, significantly improving the shopping experience [7][8] - The relaxation of transit visa policies has led to a nearly 100% increase in travelers benefiting from the 240-hour visa-free transit, contributing to a 77.2% rise in inbound tourist numbers [8] Payment and Accessibility Improvements - Chongqing has established a diverse payment system, ensuring over 90% coverage of foreign card acceptance in key commercial areas and tourist attractions [8] - The city has successfully integrated consumption upgrades with urban renewal and cultural heritage, positioning itself as a globally influential consumption destination [8]