内娱进入“邪修”时代

Core Viewpoint - The entertainment industry is experiencing a transformation driven by the "evil cultivation" approach, which emphasizes unconventional methods to generate significant online engagement and popularity among artists [1][5][16]. Group 1: "Evil Cultivation" Concept - "Evil cultivation" originally referred to exaggerated and absurd practices in fantasy novels, but has now evolved into a lifestyle attitude characterized by creativity and practicality [5][6]. - This approach aligns well with the flow logic of the entertainment industry, allowing artists to break traditional molds and connect with audiences on a deeper emotional level [7][17]. Group 2: Successful Case Studies - Artists like He Shengming and Yan An have successfully utilized "evil cultivation" tactics to enhance their popularity, with He Shengming turning a past relationship into a viral sensation and Yan An gaining millions of followers through self-deprecating humor [2][11][13]. - The "evil cultivation" persona has enabled these artists to achieve significant career breakthroughs, transforming public perception and increasing their visibility in the industry [15][16]. Group 3: Audience Engagement and Cultural Resonance - The appeal of "evil cultivation" lies in its ability to provide authenticity and relatability, contrasting with the overly polished images of traditional celebrities [17][20]. - This approach resonates particularly well with younger audiences who appreciate humor and irreverence, making it easier for artists to gain traction and foster a sense of community with their fans [19][21]. Group 4: Guidelines for Implementation - To effectively adopt "evil cultivation," artists should embrace controversy with humor, express genuine emotions, and know when to moderate their use of memes to maintain audience engagement [24][25][26]. - The essence of "evil cultivation" is a balance between being relatable and maintaining professional competence, ensuring that artists do not become mere subjects of ridicule [30][31].