Bei Ke Cai Jing·2025-09-03 06:15Core Viewpoint - The implementation of the "Artificial Intelligence Generated Synthetic Content Identification Measures" (referred to as "Identification Measures") began on September 1, requiring all AI-generated content to include appropriate identification labels [1][2]. Content Platforms - Major content platforms such as Tencent, Douyin, Bilibili, and Kuaishou have announced compliance with the Identification Measures, implementing explicit and implicit labeling for AI-generated content [2][4]. - Bilibili has introduced a feature allowing users to declare AI-generated content during submission, enhancing content governance [3]. - Tencent has optimized its content identification capabilities to ensure transparency and user trust, prohibiting any alteration or concealment of AI identification labels [4]. - Douyin has launched two core features: an AI content identification function and an AI content metadata identification function to assist users in recognizing AI-generated content [5][6]. - Kuaishou has also implemented explicit and implicit labeling for AI-generated content, emphasizing compliance with national laws and platform rules [6]. Large Model Companies - DeepSeek has added identification labels to AI-generated content on its platform, providing users with information about the content's AI origin [7]. - SenseTime has committed to adhering to regulatory policies by implementing both explicit and implicit labeling for its AI-generated services [7][8]. E-commerce Platforms - Douyin E-commerce has issued a notice to strengthen governance against the misuse of AI content, highlighting issues such as false advertising and misleading promotions [9][10]. - The platform has identified typical violations, including the use of AI to create false product displays and impersonate celebrities, which can mislead consumers [10][11]. - Douyin E-commerce emphasizes that all AI-generated content must be self-declared and prohibits the use of misleading AI-generated materials [11].