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经济越冷,面馆越烫 ,卖面能否穿越周期?
Hu Xiu·2025-09-03 06:52

Core Viewpoint - The noodle shop industry in China is thriving even in a cooling economy, with a market size expected to exceed 250 billion yuan this year, driven by demand for affordable and high-frequency dining options [1] Industry Overview - There are approximately 600,000 noodle shops in China, indicating a significant presence in the food service sector [1] - The noodle market is projected to surpass a market scale of 250 billion yuan, highlighting its growth potential [1] Consumer Behavior - Noodle shops are seen as a "Noah's Ark" in the era of consumption downgrade, providing comfort food that meets basic needs [1] - The combination of necessity, frequency of consumption, cost-effectiveness, and high profit margins allows small noodle shops to thrive [1] Market Dynamics - The noodle shop industry is positioned as a potential "cycle survivor," suggesting resilience against economic downturns [1]