Roborock(SH:688169) 智通财经网·2025-09-03 07:38Core Insights - The global smart home cleaning robot market is projected to ship 32.1 million units by 2025, with a steady market expansion [1] - In the first half of 2025, Roborock (688169.SH) leads the global cleaning robot market with a 15.2% market share and a 20.7% share in the core vacuum robot category [1] Market Performance - The global vacuum robot market showed robust growth in the first half of 2025, with total shipments reaching 11.263 million units, a year-on-year increase of 16.5% [3] - Among the top five brands in global sales, four are Chinese brands, with Roborock leading at 20.7% market share and a shipment volume of 2.326 million units, reflecting a 67.9% year-on-year growth [3] Competitive Position - Roborock has maintained the highest sales in the global market for ten consecutive quarters since 2023, demonstrating its core competitiveness and industry influence in the smart cleaning appliance sector [6] R&D and Innovation - Roborock prioritizes R&D innovation as a core strategy, with R&D expenses increasing from 4.59% of total revenue in 2019 to 8.13% in 2024; in the first half of 2025, R&D investment reached 685 million yuan, accounting for 8.67% of revenue, significantly above the industry average [7] - The company has obtained a total of 4,694 domestic and international patents and software copyrights as of June 2025, supporting its product innovation [7] - Key technological advancements include the large-scale application of LDS laser radar navigation technology and the introduction of AI dual-vision obstacle avoidance, enhancing the robot's capabilities in complex environments [7][9] Product Development - The flagship product, the Roborock G30 Space Exploration Edition, features a world-first five-axis folding bionic arm, marking a significant leap from 2D cleaning to 3D space management [9] - The Roborock P20 Ultra Plus offers triple thermal cleaning capabilities, including 100°C high-temperature sterilization, 60°C hot water stain removal, and 55°C hot air drying, providing a comprehensive cleaning experience [9] Market Expansion Strategy - Roborock continues to deepen its domestic market presence while expanding offline channels, with over 300 stores nationwide [10] - Internationally, the company is accelerating local channel development and has partnered with major retailers like Target, Best Buy, and Costco, enhancing brand visibility and sales [10] - The company is also focusing on localized product and marketing innovations tailored to different regional markets, such as addressing carpet entanglement issues in Turkey and introducing laser radar navigation in Germany [10] Global Reach - Roborock's vacuum robots maintain the top sales position in several countries, including the Nordics, Germany, South Korea, and Turkey, with a market share exceeding 50% in Turkey [12] - In North America, a key market, shipments grew by 65.3% year-on-year in the first half of 2025, indicating strong growth momentum [12] - As of June 2025, Roborock's products are available in over 170 countries and regions, serving more than 20 million households with efficient smart cleaning solutions [12]