分众传媒(002027)中报点评：互联网客户强势复苏 “碰一下”与新潮并购开启新成长空间

Core Viewpoint - The company reported steady growth in its financial performance for the first half of 2025, with revenue and net profit increasing year-on-year, and plans to acquire New Trend Media to further enhance profitability [1][2]. Financial Performance - The company achieved revenue of 6.112 billion yuan, a year-on-year increase of 2.43%, and a net profit attributable to shareholders of 2.665 billion yuan, up 6.87% [1]. - In Q2 alone, revenue was 3.254 billion yuan, remaining stable year-on-year, while net profit rose by 5.2% to 1.530 billion yuan [1]. - The non-recurring net profit was 2.465 billion yuan, reflecting a 12.17% increase year-on-year [1]. Business Segments - The building media segment remains the core pillar, generating revenue of 5.632 billion yuan, a 2.30% increase year-on-year [2]. - Internet industry advertising spending significantly recovered, with building media revenue from this sector reaching 0.962 billion yuan, a substantial increase of 88.82% year-on-year [2]. - The daily consumer goods sector contributed 3.401 billion yuan, accounting for 55.6% of total revenue, remaining the largest customer industry [2]. Strategic Initiatives - The company plans to acquire New Trend Media, which operates approximately 740,000 elevator smart screens, potentially enhancing bargaining power with upstream property owners and optimizing cost structure [2]. - The company has implemented an innovative "Tap to Redeem" model in collaboration with Alipay, aiming to enhance consumer engagement and drive new revenue streams [3]. Dividend Policy - The company has maintained a high dividend policy, distributing 3.322 billion yuan for the 2024 annual dividend and proposing a cash dividend of 1.444 billion yuan for the 2025 interim distribution, resulting in a dividend payout ratio of 58.6% [3]. Future Outlook - The company maintains a strong investment rating, projecting net profits of 5.56 billion yuan, 5.79 billion yuan, and 6.03 billion yuan for 2025-2027 [3].