“包挂”走红，凭啥能吸引年轻人？

Core Viewpoint - The rise of "bag hanging" reflects a shift in consumer logic from practicality to emotional resonance, particularly among young consumers who prioritize emotional value in their purchasing decisions [3][4]. Group 1: Consumer Trends - "Bag hanging" has become a fashion statement among young people, symbolizing their interests and aesthetics, and is perceived as a "portable emotion" that conveys individuality [1][3]. - A survey indicates that 64% of consumers now place greater importance on spiritual consumption, with young people increasingly pursuing self-pleasure, making emotional value a key factor in their purchasing choices [3][4]. Group 2: Social Interaction - The emotional value attached to "bag hanging" serves as a social icebreaker, fostering connections among individuals who share similar interests, both online and offline [4]. - Topics such as "bag hanging combinations" and "niche accessory recommendations" are trending on social media, creating active interest communities where users share collections and styling tips [4]. Group 3: Supply Chain Transformation - The supply side has evolved from mass production to flexible customization, allowing for small-batch, personalized products to be quickly introduced to the market [5]. - The development of smart manufacturing and the prevalence of digital workshops have enabled brands to respond swiftly to young consumers' demands, ensuring niche interests are recognized and catered to [5]. Group 4: Market Growth - The "bag hanging" trend is part of a broader movement in the collectible toy and cultural product market, which is transitioning from niche to mainstream [5]. - According to the "China Trendy Toy and Animation Industry Development Report (2024)," the total value of China's trendy toy industry is expected to reach 110.1 billion yuan by 2026, with an average annual growth rate exceeding 20% [5].