POP MART(HK:09992) Di Yi Cai Jing·2025-09-03 09:08Core Insights - The recent launch of the mini LABUBU dolls has created a significant demand, leading to rapid sellouts and inflated prices in the secondary market [2][3][4] - While the new mini LABUBU dolls are highly sought after, older models have seen a drastic price drop, with some being sold at or below original prices [4][5] - Quality issues have emerged with the new LABUBU dolls, prompting consumer complaints and returns, raising concerns about the brand's quality control [6][7][8] Pricing Dynamics - The mini LABUBU dolls are priced at 79 yuan each and 1106 yuan for a set, with over 580,000 items added to shopping carts at launch [2] - In the secondary market, the price for a set of mini LABUBU has surged to 2450 yuan, reflecting the high demand [3] - Older LABUBU models, which previously sold for 300-3000 yuan, are now being listed at original prices or even at a loss, indicating a market correction [4][5] Quality Concerns - Consumers have reported various quality issues with the new LABUBU dolls, including stability problems and cosmetic defects [6][7] - Complaints have been made regarding the inconsistency in quality across different production batches, raising questions about manufacturing practices [7] - The company has a policy for handling defective products, allowing for exchanges or refunds, but some consumers feel their rights are not adequately protected [7][8] Financial Performance - The company reported a revenue of 138.8 billion yuan for the first half of the year, a year-on-year increase of 204.4%, with net profit rising by 362.8% [9][10] - The LABUBU series accounted for 48.1 billion yuan in revenue, representing 34.7% of total sales [10] - The company aims for a revenue target of 200 billion yuan for the year, with potential to exceed 300 billion yuan [10] Future Prospects - The company is exploring new IPs to sustain growth, as reliance on LABUBU may not be sustainable long-term [10][11] - The "Star People" IP is gaining traction and may become the next big hit, with recent releases showing strong sales performance [11][12] - Other IPs like HACIPUPU and CRYBABY are also experiencing rapid growth, indicating a healthy diversification strategy [12]