新势力半年考：盈利赛道分野，“蔚小理零”秩序重构

Core Viewpoint - The Chinese new energy vehicle market is entering a critical phase of "profitability" in 2025, with significant restructuring among new car manufacturers as they report their mid-year results [1][2]. Group 1: Financial Performance - Li Auto reported a revenue of 561.72 billion, a decrease of 1.99% year-on-year, with a net profit of 17.43 billion, an increase of 3% [3]. - Leap Motor achieved a revenue of 242.5 billion, a 174% increase year-on-year, and turned a profit of 0.3 billion, recovering from a loss of 22.12 billion in the same period last year [5]. - Xpeng Motors generated a revenue of 340.9 billion, a 132.5% increase year-on-year, but reported a net loss of 11.4 billion, narrowing losses by 57% [6]. - NIO's revenue reached 310.4 billion, a 23.1% increase year-on-year, but the net loss expanded to 117.45 billion from 102.31 billion in the previous year [7]. Group 2: Sales Performance - Li Auto delivered 203,938 vehicles, a 7.9% increase year-on-year, but lost its sales crown to Leap Motor [10][11]. - Leap Motor sold 221,664 vehicles, a 155.7% increase year-on-year, becoming the new sales leader [10][12]. - Xpeng Motors delivered 197,189 vehicles, a 279% increase year-on-year, significantly surpassing its total deliveries for the previous year [10][13]. - NIO delivered 114,150 vehicles, a 30.6% increase year-on-year, but still faces challenges in achieving profitability [10][14]. Group 3: Strategic Focus - Li Auto is focusing on ensuring the success of its i6 model, which is critical for its pure electric strategy [17]. - Leap Motor aims to maintain profitability and expand sales, with an adjusted annual sales target of 580,000 to 650,000 vehicles [19]. - Xpeng Motors is betting on high-end models to transition from recovery to profitability, with plans for new models in the coming quarters [20][21]. - NIO is targeting a monthly delivery goal of 50,000 vehicles, with a focus on new models to drive sales [22]. Group 4: Market Dynamics - The competition among new energy vehicle manufacturers is intensifying, with strategies diverging between "price for volume" and "sacrificing share to maintain margins" [9]. - The market is witnessing a reshuffling of order, with Leap Motor's rise, Xpeng's focus on low-cost products, and NIO's potential turnaround amid Li Auto's decline [23].