21现场｜黄金消费旺季来了 深圳水贝有何新变化

Core Viewpoint - The gold market is experiencing a surge in demand due to rising international gold prices and the upcoming traditional wedding season in China, particularly in Shenzhen's "China Gold Capital" area, known as Shui Bei [1][2]. Group 1: Gold Price Trends - As of September 3, the London gold spot price reached $3,534 per ounce, marking an increase of over 28% year-to-date; Shanghai gold was reported at 810 yuan per gram [1]. - Major jewelry brands such as Chow Tai Fook and Luk Fook have adjusted their gold jewelry prices, with prices for 24K gold jewelry rising approximately 15 yuan per gram [1]. Group 2: Consumer Behavior - There is a noticeable increase in gold jewelry sales, particularly for wedding-related purchases, as consumers are less sensitive to price fluctuations when it comes to essential wedding items [2]. - A significant number of customers are purchasing gold jewelry in sets, typically starting with three pieces, indicating a trend towards bundled purchases for weddings [1][2]. Group 3: Market Activities - From August 25, the Luohu District in Shenzhen initiated promotional activities across 14 commercial complexes in Shui Bei, targeting newlyweds with various consumer incentives [3].