Core Insights - The performance of the four major domestic sports brands in the first half of 2025 shows a divergent trend, with Anta Sports leading in revenue but facing a decline in net profit [1] - Inventory turnover days have increased for most brands, indicating rising inventory pressure across the industry [1] Group 1: Company Performance - Anta Sports reported revenue of 38.544 billion yuan and a net profit of 7.031 billion yuan, maintaining its position as the industry leader, although net profit decreased by 8.9% year-on-year [1] - Li Ning's net profit has declined for three consecutive years, with a year-on-year drop of 11.0% to 1.737 billion yuan, despite having the best inventory turnover efficiency at 61 days [1][3] - Xtep benefited from a specialized running shoe strategy, achieving a net profit growth of 21.5%, the highest among the four brands [1] - 361 Degrees reported revenue of 5.705 billion yuan, a year-on-year increase of 11.0%, but its inventory turnover days increased by 24 days to 109 days, indicating heightened inventory pressure [1] Group 2: Industry Trends - The overall trend in the industry shows a focus on scaling and profitability, with all brands facing pressures related to channel and inventory adjustments [1] - There is a consensus in the industry on the need to enhance operational efficiency and pursue high-quality development, as evidenced by a collective reduction in store numbers across the four brands [1]