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赵春武“转正” 接任华润啤酒董事会主席
2 1 Shi Ji Jing Ji Bao Dao·2025-09-03 11:33

Core Viewpoint - The appointment of Zhao Chunwu as the new chairman of China Resources Beer marks a significant leadership transition within the company, following the departure of the previous chairman, Hou Xiaohai, less than three months ago [3]. Group 1: Leadership Transition - Zhao Chunwu has been promoted from president to chairman and will also serve as the chairman of the company's finance committee [2]. - Zhao has been with China Resources Snow Beer for 22 years, having held various managerial positions across different regions before becoming the vice president of China Resources Beer in May 2022 [3]. - During the interim period after Hou Xiaohai's departure, Zhao assumed the responsibilities of the chairman, indicating a smooth transition within the leadership [3][5]. Group 2: Business Performance - In the first half of the year, China Resources Beer reported a 2.6% year-on-year increase in beer revenue and a 2.2% increase in sales volume, outperforming the overall industry, which saw a 0.3% decline in beer production among large enterprises [3][4]. - The growth in sales is attributed to the positive impact of high-end product offerings, with premium and above beer sales growing by over 10% year-on-year [4]. - The "Heineken" brand maintained a growth rate of over 20%, while "Old Snow" saw a more than 70% increase in sales, and "Red Duke" sales doubled [4]. Group 3: Strategic Focus - Zhao Chunwu's primary tasks will include maintaining China Resources Beer's leadership position in the Chinese beer market and further enhancing the product mix towards high-end offerings to improve profitability [4]. - The board of directors expressed confidence in Zhao's management and leadership capabilities, believing he is the best candidate to drive the company's further development [4].