Starbucks(US:SBUX) Huan Qiu Wang·2025-09-03 11:33Core Viewpoint - The closure of the Starbucks at Old Bund in Ningbo, which operated for nearly 21 years, reflects changing consumer habits and the mismatch between the coffee brand's business model and the area's current retail landscape [5][17][21]. Summary by Sections Closure Details - The Starbucks officially closed on August 31, 2023, due to the expiration of its lease agreement with the property owner [5][14]. - The store, which opened on November 30, 2004, was the second Starbucks in Ningbo and became a significant landmark for many residents [14][16]. Community Reaction - The closure has sparked a wave of nostalgia among locals, with many sharing memories of their first experiences at this Starbucks on social media platforms [5][17]. - The topic quickly gained traction on Weibo, becoming a trending subject as people reminisced about their personal connections to the store [5][17]. Business Model and Location Analysis - The mismatch between Starbucks' daytime coffee service model and the nightlife-oriented customer flow of the Old Bund area contributed to its closure [17][21]. - Starbucks typically prefers locations with high foot traffic and often opens multiple stores in close proximity to maximize efficiency and customer reach [18][21]. - The Old Bund Starbucks had been a "single point" in a location that did not align with Starbucks' operational strategy, which may have hindered its performance [21].