三星堆、云冈石窟被研学团“攻占”，为何大量文物古迹捧着“金饭碗”却赚不到文旅钱？

Core Insights - The summer tourism market has seen strong demand, with a notable increase in travel orders for flights, hotels, and car rentals, reflecting a 9.9% year-on-year rise in average order value [1] - The trend of quality travel is evident, with an increase in family and educational tourism, particularly in cultural and entertainment experiences [1][3] - Archaeological sites are becoming popular destinations for educational tourism, with significant interest in locations like the Terracotta Army and Sanxingdui [1][4] Group 1: Tourism Trends - The summer of 2025 has witnessed a surge in educational tourism, with a significant rise in inquiries and bookings for related products, particularly a 120% increase in searches for nature exploration products [3] - Sanxingdui Museum attracted over 1.3 million visitors during the summer, highlighting its status as a key cultural tourism destination [3][4] - The integration of educational experiences with tourism is driving local consumption, with numerous educational institutions emerging around major archaeological sites [4] Group 2: Cultural and Archaeological Significance - Archaeological discoveries hold unique cultural value, attracting public curiosity and aligning with the underlying value logic of cultural tourism products [6] - The transformation of archaeological findings into tourism resources is a complex process, often requiring years of protection and cultivation before achieving significant economic impact [8] - The scarcity of cultural relics enhances their value, making them potential focal points for tourism development and local economic growth [12] Group 3: Challenges and Opportunities - Many regions struggle to effectively convert archaeological resources into tourism products due to a lack of differentiated experiences [8][15] - The competition for cultural relics among regions reflects a desire to capture economic benefits from tourism, indicating a growing recognition of the importance of cultural resources [14] - Experts caution against premature commercialization of archaeological findings, as it may lead to misrepresentation and damage to local cultural identities [15]