新任命！《Vogue》美国版史上首位编辑内容主管就位

Core Insights - Condé Nast appointed Chloe Malle as the first Head of Editorial Content for the U.S. edition of Vogue, emphasizing cross-platform content production and operations, moving beyond traditional editorial roles [1][3] - Chloe Malle has been with Vogue since 2011, previously serving in various editorial roles, and is recognized as a key figure in merging the brand's traditional values with modern digital innovation [1][2] - The new title of Head of Editorial Content signifies a deeper reform in content management, allowing for integrated authority across platforms and departments, which is a departure from the traditional Editor-in-Chief role [3] Company Background - Condé Nast has unified its global editorial system under Anna Wintour's leadership since 2020, integrating brands like Vogue, GQ, and Vanity Fair to promote cross-market collaboration and content consistency [3] - The appointment of Chloe Malle reflects a broader trend within Condé Nast to adapt to the evolving media landscape, with a focus on commercial and platform integration [3] Industry Context - Chloe Malle's background as a "star kid" has sparked discussions about nepotism within elite circles, highlighting the intersection of personal connections and professional advancement in the fashion media industry [2] - The title of Head of Editorial Content is now used for Vogue leaders in various countries, indicating a shift towards a more commercialized and integrated media approach, with the exception of the China region where the title emphasizes traditional editorial leadership [3][5]