河南首发！郑东万象城汉堡节首日售出3.9万个汉堡

Core Insights - The "2025 HOCH Hamburger Festival" has successfully activated the consumer market in Zhengzhou, achieving a record first-day sales of 39,000 hamburgers and approximately 130,000 hamburgers sold in the first three days [1][4] - The festival features over 30 high-end hamburger brands from more than 20 cities, showcasing a significant upgrade in product offerings with over 60% new items [4][6] - The event integrates local culinary culture with innovative flavors, creating an immersive experience that enhances the cultural and tourism landscape of Zhengzhou [6][12] Group 1 - The festival has drawn significant crowds, with nearly 300,000 visitors on the opening day and an average daily footfall of 120,000 in the first month at Zhengdong Vientiane City [10] - Zhengdong Vientiane City has introduced over 100 first-time brands, catering to diverse consumer needs across various sectors including fashion, retail, and dining [10][12] - The festival and the shopping center together contribute to elevating the consumption capacity of the Zhengdong business district, supporting Zhengzhou's goal of becoming an international consumption center [12]