平台即时零售硝烟未散，销冠会长啥样？

Group 1 - Moutai has initiated a deep collaboration with Meituan, launching over 900 stores on the Meituan flash purchase platform, marking its entry into the instant retail sector [1][3] - Other liquor brands such as Wuliangye and Guojiao are also participating, with high-value products achieving an average delivery time of just 28 minutes during the "618" shopping festival [2][5] - The instant retail sector is seeing a surge in food and beverage products, with companies like Yiming attracting orders through instant delivery, reporting a revenue of 1.401 billion yuan in the first half of the year, a year-on-year increase of 2.12% [1][8] Group 2 - Xiangpiaopiao is transforming its business model to focus on ready-to-drink tea, with a pop-up store trial that has led to an 8% increase in ready-to-drink revenue, now accounting for 30% of total income [1][14] - Nai Si has launched a home cleaning kit with a one-hour delivery service, with cleaning products now making up over 10% of sales through instant retail channels [1][14] - The competition in instant retail is reshaping channel dynamics, with companies needing to adapt to new consumer demands and delivery expectations [9][15]