瑞银：中国科技行业正进入新阶段

Core Insights - The Chinese internet investment landscape is experiencing a split, with the KWEB index up 30% year-to-date, while major companies report pressure on profitability [1] - The market is caught between the grand narrative of AI and the harsh realities of competition, raising questions about the sustainability of the internet sector's performance [1] Group 1: AI Development and Market Dynamics - UBS analysts emphasize that China's AI development focuses on efficiency and practical applications rather than mere capital frenzy [1] - The gap between Chinese and U.S. large models is narrowing, particularly in multimodal areas like video generation, showcasing China's global competitiveness [1] - Concerns over chip supply are deemed manageable, with leading companies employing strategies like inventory reserves and software optimization to mitigate risks [1] Group 2: Monetization Paths for AI - AI is primarily viewed as a tool for cost reduction and efficiency enhancement in most Chinese enterprises, with initial profit impacts visible in financial reports [2] - Two clear monetization paths have emerged: cloud services driven by AI demand and improvements in advertising technology enhancing ROI for advertisers [2] - The development of AI agents is seen as a long-term monetization key, with enterprise-level applications expected to achieve breakthroughs first [2] Group 3: Current Internet Competition Landscape - The stock price increase in 2023 is attributed more to valuation adjustments than fundamental improvements, with funds shifting towards more certain vertical industries [3] - The intense competition in instant retail, exemplified by the food delivery subsidy wars, poses risks to long-term profitability by squeezing merchant margins [3] Group 4: Strategic Shifts in Gaming and Consumer Behavior - The gaming industry is shifting towards a more pragmatic approach, focusing on mature, long-lifecycle games rather than high-risk new releases [4] - Consumer behavior shows a divide, with physical retail struggling while sectors like gaming and music remain robust [4] Group 5: E-commerce Performance - Online retail continues to outperform offline, driven by increasingly intelligent operational strategies from e-commerce platforms [5] Group 6: Investment Outlook - UBS suggests investors seek certainty, favoring Hong Kong stocks and sectors with clear profit visibility, such as gaming and online tourism [6] - AI chip companies, despite high P/E ratios, are supported by scarcity, strong growth, and robust market demand [6] - The Chinese tech industry is entering a new phase, moving away from growth-at-all-costs narratives to a focus on tangible commercial value [6]