Core Insights - Xiaomi's founder Lei Jun attended the 80th anniversary of the victory in the Chinese People's Anti-Japanese War, showcasing the Xiaomi AI glasses, which aligns the product with national pride and technological advancement [1][2]. Group 1: Marketing Strategy - The timing and emotional resonance of the event provided a significant marketing advantage, linking the product to themes of patriotism and technological strength, which elevated the brand's image [1]. - The AI glasses were designed to fit the event's context, featuring first-person perspective recording, real-time translation for international audiences, and integration with Xiaomi's smart ecosystem, enhancing user trust [2]. Group 2: Founder Influence - Lei Jun's personal brand as a diligent CEO, with over 80 million followers on Weibo, amplified the promotional impact of the event, showcasing his commitment to the company and its products [3].
雷军的营销智慧：AI眼镜与阅兵
Sou Hu Cai Jing·2025-09-03 13:32