Saudia Introduces Apple's Find My Share Item Location Feature to Enhance Baggage Recovery

Core Insights - Saudia, the national flag carrier of Saudi Arabia, is implementing Apple's Share Item Location feature to enhance baggage tracking and recovery for its guests [1][3] Group 1: Implementation of Technology - Guests can generate a secure Share Item Location link through the Find My app on their Apple devices, which can be submitted via Saudia's digital portal [2] - The location sharing feature automatically ends once the baggage is recovered, can be manually stopped, and expires after seven days [2] - The Share Item Location feature utilizes the Apple Find My network, which consists of over one billion Apple devices, ensuring end-to-end encryption and anonymity [3] Group 2: Commitment to Digital Transformation - Abdulgader Attiah, Chief Data and Technology Officer of Saudia Group, emphasized the airline's commitment to digital transformation and enhancing guest experience through innovative solutions [3] - The integration of this technology is part of Saudia's strategy to provide world-class service and set new standards in the aviation industry [3] Group 3: Company Overview - Saudia, established in 1945, is one of the largest airlines in the Middle East, operating a fleet of 149 aircraft and serving around 100 destinations globally [5] - The airline is a member of IATA and AACO, and has been part of the SkyTeam alliance since 2012 [6] - Saudia has received multiple accolades, including "Best Airline Staff Service" for 2025 by Skytrax and ranking first globally for on-time performance [6]