Apple has survived Trump's tariffs so far. It might raise iPhone prices anyway

Core Viewpoint - Apple CEO Tim Cook has effectively managed the company's relationship with the White House, particularly in navigating tariff threats, but potential price increases for new iPhones may arise due to these tariffs [2][3][4]. Group 1: Company Actions and Investments - Tim Cook announced a total planned investment of $600 billion in the U.S. over the next five years, which includes a $100 billion investment aimed at bolstering American manufacturing [2][3]. - Apple is preparing to release four new iPhone models, likely named the "iPhone 17" series, following the previous year's release of the iPhone 16 models [7]. Group 2: Market Reactions and Predictions - Analysts are forecasting a potential price increase for the new iPhone models, with some estimates suggesting an average selling price increase of $50 for the iPhone 17 [6]. - Goldman Sachs analysts noted that the average selling price of Apple's devices could rise over time, as the company's product mix has been shifting towards more expensive models [6]. Group 3: Competitive Landscape - The new slimmer iPhone model is expected to be priced around $899, similar to the iPhone 16 Plus, but may face competition from Samsung's Galaxy Edge, which debuted at $1,099 [8]. - Other consumer products have already seen price increases due to tariffs, indicating a broader trend that could affect Apple's pricing strategy [5].