促进快消品行业高质量发展，第五届可信数字版权生态大会在深举行

Group 1 - The fifth Trusted Digital Copyright Ecosystem Conference focused on "Digital Copyright Activating the Real Economy," promoting the integration of digital copyright with the real economy to enhance the high-quality development of the fast-moving consumer goods (FMCG) industry [1][3] - Thirteen FMCG companies, including Feitian Shengshi and Jiulongquan, jointly launched digital copyright projects, creating new product forms that integrate digital and physical elements, providing successful case studies for the industry's digital transformation [3] - The importance of creating a favorable digital copyright ecosystem for the development of the digital economy was emphasized, highlighting the need for blockchain technology to enhance transparency in copyright rights information and facilitate the trading and use of digital copyrights [3] Group 2 - The chairman of the Beijing Publishing Copyright Association stressed the need for technological protection of digital copyrights, expressing hope that blockchain technology will bring new opportunities for copyright protection, especially in digital assets [3] - The director of the National Trusted Copyright Chain Operation Center discussed the necessity of developing digital products, goods, and assets, stating that digital copyright is a valuable digital asset with strong linkage capabilities and application scenarios, marking a significant trend in the copyright industry in the digital economy era [3]