Apple(US:AAPL) Feng Huang Wang·2025-09-03 22:52Core Insights - Apple plans to launch its own AI-based web search tool next year to enhance competition with OpenAI and Perplexity AI [1] - The new system, named "World Knowledge Answers," will be integrated into Siri and aims to provide a platform for users to query information across the web [1] - A significant upgrade to Siri is expected in spring next year, with the initiative referred to as an "answer engine" [1] Group 1 - Apple is developing a new search experience that will include an interface combining text, photos, videos, and local points of interest [2] - The new system will feature an AI-driven summarization system to make search results faster, clearer, and more accurate than the current Siri [2] - Apple has reached a formal agreement with Google to evaluate and test an AI model developed by Google to assist in driving the new Siri experience [2]