“秋交会”长达两个半月 多地出招抢抓楼市“金九银十”

Core Viewpoint - The "Autumn Trade Fair" is being utilized by various cities to stimulate the real estate market during the traditional peak season of "Golden September and Silver October," with multiple promotional activities and policies aimed at easing the housing burden for buyers [1][2][10]. Group 1: Events and Activities - Hunan Province launched the "Anju Furong · Changkou Good House" campaign on September 1, involving 14 cities with various housing purchase incentives [1]. - Chongqing initiated an online autumn real estate and home furnishing exhibition featuring over 100 projects from 23 brands [1]. - Liaoning Province started a "Real Estate and Home Furnishing Promotion Activity" on August 29, with multiple real estate and home furnishing companies participating [1][3]. Group 2: Characteristics of the Autumn Trade Fair - This year's "Autumn Trade Fair" is characterized by a longer duration and a more diverse range of participating companies compared to previous years, reflecting significant support for the market [1][3]. - The event combines online and offline formats, allowing for greater flexibility and participation from various sectors, including real estate, finance, and home furnishing [3][4]. Group 3: Policy Initiatives - During the "Autumn Trade Fair," new policies were introduced, such as home purchase subsidies in Yueyang, with a maximum subsidy of 200,000 yuan for eligible buyers [5]. - Changchun also announced home purchase subsidies during the fair, offering 1,500 yuan per unit for cash buyers [5]. - Several cities, including Nanchang and Fuzhou, optimized housing fund policies to support home buyers, indicating a broader trend of policy adjustments aimed at stabilizing the market [7][8]. Group 4: Market Outlook - Analysts expect a supply surge in the real estate market during this year's "Golden September and Silver October," leading to a potential short-term recovery in market activity [2][10]. - The recent introduction of supportive policies in major cities like Beijing and Shanghai is anticipated to further stimulate demand and market engagement [8][10]. - The combination of promotional activities and new policies is expected to create a favorable environment for real estate sales, particularly in core urban areas [9][10].