那些自愿把脸卖给AI的人，已经后悔了

Core Insights - The article discusses the emerging trend of companies, particularly TikTok, purchasing the likenesses of individuals for advertising purposes, raising ethical concerns about consent and control over personal images [2][6][9] Group 1: TikTok's Digital Avatar Initiative - TikTok launched a tool called Symphony Digital Avatars, which utilizes AI-generated digital personas for advertising [6] - The company reportedly paid Scott, a minor actor, $750 plus a free trip for a one-year license to use his likeness [9] - This initiative has led to many individuals, like Scott, unknowingly appearing in various advertisements, often for products they do not endorse [11][20] Group 2: Financial Aspects and Market Practices - Other actors who licensed their likenesses to TikTok received between $500 to $1,000 for a year, which is significantly lower than typical advertising fees in the industry [13] - Companies like Synthesia in the UK also engage in similar practices, purchasing likeness rights from individuals for digital avatars [16] Group 3: Ethical and Control Issues - The use of digital avatars raises concerns about the lack of control individuals have over how their likeness is used, including potential misrepresentation in advertisements [20][22] - There is a risk that individuals may find their digital likenesses used in contexts they find objectionable, such as promoting controversial products or ideologies [22][26] - The article emphasizes the need for clear contracts that outline the scope of use, duration, and revenue sharing to protect individuals' rights [26]