CENTURY HUATONG(SZ:002602) 3 6 Ke·2025-09-04 00:00Core Viewpoint - The launch of the SLG game "Kingshot" in the domestic market as "Bengben Kingdom" has generated significant attention, with expectations for its performance following its successful overseas debut [1][13]. Group 1: Game Performance and Market Impact - "Kingshot" achieved remarkable success in the overseas market, ranking in the Top 10 of the iOS bestsellers in the US within three months of its launch [1]. - By July 2025, global cumulative revenue for "Kingshot" is projected to exceed $200 million (approximately 1.5 billion RMB) [1]. - The game ranked second in the SensorTower's July revenue chart for overseas mobile games, alongside another title from the same developer, "Endless Winter" [1]. Group 2: Game Features and Mechanics - "Bengben Kingdom" retains the core gameplay framework of "Endless Winter" while introducing a simplified tower defense element inspired by "Thronefall" [1][5]. - Players assume the role of a medieval lord, managing resources and defending against enemy attacks through strategic building and character control [2][5]. - The game features a seamless transition between the mini-program and app versions, maintaining consistent visual and UI design [5]. Group 3: Strategic Launch and User Acquisition - The decision to launch the mini-game version first is based on the proven market potential of SLG games on mini-game platforms, which have seen a 180% growth this year [14][16]. - The overlap of users between heavy SLG games and mini-game platforms is low, providing a new user acquisition opportunity [16]. - The mini-game version allows for rapid user feedback and adjustments before the app version launch, enhancing overall product quality [19]. Group 4: Financial Performance and Future Outlook - Century Huatong reported a revenue of 17.2 billion RMB for the first half of the year, a year-on-year increase of 85.5%, with net profit rising by 129.33% [23][24]. - The successful performance of "Kingshot" and "Endless Winter" is expected to drive further revenue growth for Century Huatong, positioning "Bengben Kingdom" as a potential new growth driver [25]. - The success of the mini-game strategy with "Endless Winter" has reinforced confidence in this approach for future titles [19][22].