你发现了没？超市中的“小套路”，逛了十几年，很多人不知情！

Core Insights - The article explores the hidden marketing strategies employed by supermarkets that influence consumer purchasing decisions, leading to impulse buying and increased spending [1][2]. Group 1: Marketing Strategies - Supermarkets utilize a carefully designed layout, with entrances on the right and exits on the left, to guide customers through the store and increase product exposure [3]. - Products with higher profit margins are strategically placed at eye level, as studies show that items at this height are 37% more likely to be chosen by consumers [4]. - Pricing strategies, such as ending prices with "9," can increase purchase intent by 23%, demonstrating the psychological impact of pricing on consumer behavior [5][6]. Group 2: Promotional Techniques - Bundling promotions like "buy two, get one free" lead 61% of consumers to purchase more than they need, exploiting the fear of missing out on deals [6][8]. - End-cap displays, located at the ends of aisles, can boost sales by 125% to 350%, making them prime locations for high-margin products [8]. - Sensory marketing, such as the use of enticing aromas in the bakery section, can increase food purchases by 35% [9]. Group 3: Consumer Behavior Insights - Background music in supermarkets can influence shopping pace, with slow music increasing dwell time and spending by 15% to 8% [11]. - Larger shopping carts, which have increased in size by 30% over the past decade, can lead to a 20% increase in average purchase volume due to the perception of needing to fill the cart [12]. - Consumers often overlook unit prices in favor of total prices on weight-based items, leading to potential overpayment [12]. Group 4: Checkout Strategies - Impulse items near checkout counters, which account for less than 2% of total products but contribute to 6% of sales, capitalize on consumers' relaxed state while waiting [15]. - Understanding these marketing tactics can empower consumers to make more rational purchasing decisions and avoid unnecessary spending [16][17].