Core Viewpoint - The company, Aux Electric, has faced challenges in its recent IPO on the Hong Kong Stock Exchange, with its stock price declining significantly on its debut, reflecting a lack of enthusiasm from the market despite its status as the fifth largest air conditioning manufacturer globally [3][4]. Group 1: Company Overview - Aux Electric has been in the air conditioning industry for 30 years, reporting nearly 30 billion yuan in revenue and a net profit of 2.91 billion yuan last year [3]. - The company plans to issue over 200 million shares globally, raising approximately 3.994 billion HKD, with 95% allocated for international placement and 5% for public offering in Hong Kong [4]. - The controlling shareholder, Aux Holdings, owned by the Zheng family, holds 81.91% of the company post-IPO, down from 96.36% prior to the listing [4]. Group 2: Market Performance - On its first trading day, Aux Electric's stock price fell by 5.4% to 16.48 HKD, with a market capitalization of approximately 25.7 billion HKD [3]. - As of September 3, the stock price further declined to 15.72 HKD, marking a 4.16% drop [3]. - The company's current price-to-earnings ratio (TTM) stands at 7.85, which is lower than its peers, indicating a lack of market confidence [5]. Group 3: Strategic Focus - Aux Electric aims to allocate at least 40% of the funds raised from its IPO to expand its overseas market presence, including establishing R&D centers and production bases [6]. - The company reported that overseas revenue accounted for 57.1% of its total revenue in Q1 2025, with the Asian market being a significant contributor [6]. - The ODM (Original Design Manufacturing) model has been a key strategy for Aux Electric, but it faces challenges as competition intensifies and profit margins shrink [7]. Group 4: Domestic Market Challenges - The company's revenue from the Chinese market has been declining, with Q1 2025 figures showing 40.16 billion yuan from China, a 9.6% increase, compared to 53.36 billion yuan from overseas, which grew by 44.2% [8]. - Aux Electric's competitive edge in pricing has diminished due to aggressive pricing strategies from competitors, leading to a significant drop in market share [8][9]. - The average selling price of Aux Electric's air conditioners is the lowest among major competitors, which has impacted its profitability, with a gross margin of 19.8% for its air conditioning business [9].
空调“价格屠夫”失灵？奥克斯电气港股遇冷：低价与线上优势瓦解