花60万包楼背后，商场掘金“纸片人”

Core Viewpoint - The rise of "痛楼" (pain building) in shopping malls reflects a new trend where fan culture and commercial spaces intersect, aiming to attract foot traffic and enhance consumer engagement in a challenging retail environment [4][14][26] Group 1: Concept and Origin of "痛楼" - "痛楼" originated from Japan's "痛文化" (pain culture), which expresses fandom through exaggerated displays of affection for characters or idols [4][5] - The concept has been adapted in China, with cities like Shenzhen becoming hubs for these immersive fan experiences, often featuring popular characters and celebrities [5][6] Group 2: Economic Impact and Consumer Behavior - The implementation of "痛楼" can generate significant revenue for shopping malls through venue fees, while also attracting a diverse audience with potential for longer-term consumer engagement [14][15] - The fan community's willingness to spend on these events is evident, as demonstrated by a fan spending 600,000 RMB on a themed "痛楼" for a game character [7][12] Group 3: Comparison with Other Fan Activities - Unlike traditional fan gatherings like "生咖" (birthday cafes), "痛楼" allows for broader participation, drawing in casual passersby and creating a more vibrant atmosphere [11][20] - The duration of "痛楼" events can extend for weeks or months, contrasting with the short-lived nature of other fan activities [11][12] Group 4: Challenges and Limitations - Not all shopping centers are suitable for "痛楼," as traditional department stores may prioritize direct sales over foot traffic [20][24] - Concerns about the sustainability of "痛楼" as a long-term strategy exist, with some industry experts suggesting that the trend may be fleeting [23][24] Group 5: Future of Retail Spaces - The shift towards experiential retail is highlighted by the popularity of "痛楼," indicating a need for shopping centers to evolve from mere transaction spaces to experience-driven environments [26] - The integration of fan culture into commercial spaces may not be a universal solution, as different malls have varying target demographics and operational strategies [25][26]